MDHUB
Brief
MDHUB - a peer to peer business support network for Managing Directors in the South of England - approached Prism Creative to rebrand and reposition the organisation as it was struggling to promote itself compellingly to a whole new generation of entrepreneurial and ambitious business leaders.
Solution
We held a workshop with the client, formerly positioned as The HUB100, with the aim of providing answers to the fundamental brand questions - what, who and why.
The rebranding generated the MDHUB - the new verbal identity maintains the Hub's heritage and nuance whilst reflecting the organisations strict membership criteria of MD's only. The accompanying positioning statement accurately communicates the organisation's objectives.
Brand guidelines were crafted and the new visual identity was implemented across a range of marketing collateral.
