Unanimis
Brief
Unanimis, a leading independent broker of online advertising space, approached Prism Creative with the objective of expanding their company into Europe and beyond; thereby keeping ahead of their competitors within the crowded online industry.
We were engaged to help the client communicate their brand in a compellingly manner to a far wider audience than their then existing customer base – including potential investors, the media, and the advertising sector worldwide.
Solution
Who, What, Who for and Why - once we had established the answers to these fundamental questions, our brand expert constructed a new verbal identity which, with the accompanying Positioning Statement, accurately communicated the Company’s core objectives and unique selling points.
Our designer also lovingly produced various design options for the visual identity. Once a concept had been settled upon, it was refined and documented within an identity manual.
To complete the project, we managed the implementation of the new identity across the business; including third party liaison and artwork production of a range of marketing literature.
