Berkshire Maestros
Brief
For Prism Creative to apply the new Berkshire Maestros’ brand across a range of marketing collateral and to assist the Client with their distinctive ongoing communication activities.
Solution
We devised and produced an integrated range of brochures and leaflets, each targeted at a specific key audience, e.g. School Heads, Local Authorities, Maestros Staff, Primary School children and their parents etc.
Consistency of branding and visual style was coordinated with copy tailored to each audience segment– a complete reversal of the previous policy which had been characterised by a 'one-size-fits-all’ approach.
Our marketing consultants implemented the strategy, which we had previously devised, through a series of scheduled campaigns and events; including concerts, direct mail pieces and recruitment evenings.
