Acuity Group
Brief
Acuity Group, London based specialists in Business Continuity Planning, engaged Prism Creative to devise and execute a marketing strategy that would help promote their services to both national and international clients.
Solution
The strategy focused on productising the Client’s suite of services, with the marketing activities prioritising products whose sales would be most likely to be catalysts for further revenue. Alongside recruitment strategies, particular attention was given to client retention campaigns.
In support of this approach, we proposed making maximum use of low-cost but highly-accountable digital channels, along with consolidating and monetising their channel partner networks.
The development of the marketing strategy has helped the Client in achieving their commercial objectives and facilitating its sustainable growth.
