Infinium Technologies
Brief
Established in 2003, Infinium Technologies is a world leader in the development of contact-free controls for application in DJ, Pro-Audio and Pro-Lighting equipment. As a new business venture of CLIFFGROUP it needed a launch strategy.
Solution
Working closely with the management team and engineers, we lead the process of establishing a comprehensive positioning for the business and its range of products.
The strategy that our marketing consultants developed included a schedule of marketing activities targeting both a pan European and International audience.
We undertook the marketing implementation, which included representing the client at various international trade fairs and building awareness in industry publications.
